A 15-day B2B lead generation campaign targeting business consultants across Thailand. Below is the full performance report — KPIs, audience breakdown, ad-level diagnostics, and recommendations.
How users responded beyond the click. Shares are unusually high — the creative is resonating socially, not just transactionally.
Daily spend and volume across the campaign run. CTR trend vs. daily cost.
Mobile vs. desktop spend split, placement efficiency, and demographic breakdown.
Ranked by spend. Top spender and highest CTR ad are highlighted.
| Ad | Status | Impressions | Clicks | CTR | CPC | CPM | Reach | Freq. | Link clicks | Reactions | Shares | Saves | Likes | Engage. | Spend | Quality |
|---|
Facebook Feed absorbs the majority of spend. Right-hand column and Instagram Feed have the lowest CTR efficiency.
| Platform | Position | Impressions | Reach | Clicks | CTR | CPC | CPM | Spend | Share |
|---|
Ad quality rankings from Meta's auction. Engagement and conversion ranks require more conversion volume to assess.
Suggested next steps from Meta's optimization engine — ranked by projected impact.
The bottom line — what worked, what didn't, and what we're doing next.
Strong CTR signal. 5.32% CTR sits well above the 2.5% B2B benchmark — the campaign is reaching the right audience with the right hook.
Efficient cost structure. CPC of ฿1.11 is exceptional for Thailand B2B; Facebook Feed delivered 7.50% CTR at ฿1.04 per click.
Social resonance. 147 shares across 1,075 link clicks shows organic amplification.
Creative quality lagging. 6 of 10 ads rank "below average" — Meta's auction is penalizing relevance.
Conversion drop-off. 1,075 link clicks resulted in only 1 conversion. Landing-page experience or offer is breaking down.
Wasted spend on weak surfaces. Right-hand column and IG Feed combined for ฿177 at sub-1% CTR.
Double down on Ad 06. Top spender, top engagement. Build 2–3 variant creatives based on it.
Cut underperformers. Pause Creative Ad, Ad 09, Ad 03 — reallocate to Feed.
Test vertical 9:16 video on Reels for projected 8% lower CPR.
Fix the funnel before scaling — 1 conversion on 1,075 clicks is the priority.
Audience expansion. Men 25–44 in Bangkok are the proven core. Test lookalikes and adjacent metros (Nonthaburi, Chon Buri).
Budget scale-up. Meta projects more results at higher spend. Phase next campaign at ฿15K–฿20K with current cost structure.
Creative engine. Generate 3–4 fresh creatives weekly to keep auction quality scores climbing.